Market Segmentation and the Effectiveness of a Brand's Price and Dealing Policies
| Year of publication: |
1964
|
|---|---|
| Authors: | Frank, Ronald E. ; Massy, William F. |
| Published in: |
The Journal of Business. - University of Chicago Press. - Vol. 38.1964, p. 186-186
|
| Publisher: |
University of Chicago Press |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005728153