Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets
| Year of publication: |
2001
|
|---|---|
| Authors: | Sollner, Albrecht ; Rese, Mario |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 51.2001, 1, p. 25-36
|
| Publisher: |
Elsevier |