Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets
| Year of publication: |
2001
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|---|---|
| Authors: | Söllner, Albrecht ; Rese, Mario |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 51.2001, 1, p. 25-36
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