Market segmentation by consumer perception : a case study in Mexico
Jorge F. González-Arce
| Year of publication: |
1975
|
|---|---|
| Authors: | González Arce, Jorge F. |
| Publisher: |
East Lansing, Mich. : Division of Research, |
| Subject: | Marktforschung | Verbraucher | Entwicklungsländer | Mexiko | Mexico | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
| Extent: | XVIII, 134 S graph. Darst. u. Tab |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002357908