Market segmentation by expenditure : an underutilized methodology in tourism research
Thea Vinnciombe and P. U. Joey Sou
| Year of publication: |
2014
|
|---|---|
| Authors: | Vinnciombe, Thea ; Sou, P. U. Joey |
| Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 69.2014, 2, p. 122-136
|
| Subject: | Tourism markets | Market segmentation | Expenditure-based segmentation | Tourism planning | big spenders | Destination | Marktsegmentierung | Tourismusmarketing | Tourism marketing | Tourismusforschung | Tourism research | Tourismus | Tourism | Destinationsmanagement | Destination management | Tourismuspolitik | Tourism policy | Urlaubsverhalten | Holiday behaviour | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410780