Market segmentation : conceptual and methodological foundations
Michel Wedel ; Wagner A. Kamakura
| Year of publication: |
1998
|
|---|---|
| Authors: | Wedel, Michel ; Kamakura, Wagner A. |
| Publisher: |
Boston [u.a.] : Kluwer Academic |
| Subject: | Marktsegmentierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 378 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7923-8071-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004362723