Market segmentation for green electricity marketing results of a choice-based conjoint analysis with German electricity consumers
Stefanie Lena Hille, Andrea Tabi, and Rolf Wüstenhagen
| Year of publication: |
[2017]
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|---|---|
| Authors: | Hille, Stefanie Lena ; Tabi, Andrea ; Wüstenhaben, Rolf |
| Published in: |
Marketing renewable energy : concepts, business models and cases. - Cham, Switzerland : Springer, ISBN 3-319-46426-4. - 2017, p. 91-108
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| Subject: | Erneuerbare Energie | Renewable energy | Elektrizität | Electricity | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Deutschland | Germany |