Market segmentation: Normative model versus business reality - An exploratory study of apparel retailing in Belgium
Year of publication: |
1996
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Authors: | Danneels, Erwin |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 30.1996, 6, p. 36-51
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