Market segmentation: Product usage patterns and psychographic configurations
Year of publication: |
1973
|
---|---|
Authors: | Peterson, Robert A. ; Sharpe, Louis K. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 1.1973, 1, p. 11-20
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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