Market segmentation through numerical taxonomy
V. Parker Lessig and John O. Tollefson
| Year of publication: |
[1971]
|
|---|---|
| Authors: | Lessig, V. Parker ; Tollefson, John O. |
| Publisher: |
Lawrence : School of Business, Univ. of Kansas |
| Subject: | Markt | Teilmarkt |
| Extent: | S. 480-487 4° |
|---|---|
| Series: | Reprint ; Nr 47 |
| Type of publication: | Book / Working Paper |
| Notes: | Aus: Journal of marketing research. Vol. 8. 1971, Nov. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003616730