Market Segmentation Using Brand Strategy Research: Bayesian Inference with Respect to Mixtures of Log-Linear Models
| Year of publication: |
2009
|
|---|---|
| Authors: | Hattum, Pascal ; Hoijtink, Herbert |
| Published in: |
Journal of Classification. - Springer. - Vol. 26.2009, 3, p. 297-328
|
| Publisher: |
Springer |
| Subject: | Bayesian computational statistics | Model based clustering | Log-linear modeling | Market segmentation | Brand strategy research | Markov Chain Monte Carlo methods | Missing data |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008591070