Market segmentation using geographic information systems (GIS): A case study of the soft drink industry in Kenya
| Year of publication: |
2007
|
|---|---|
| Authors: | Musyoka, S.M. ; Mutyauvyu, S.M. ; Kiema, J.B.K. ; Karanja, F.N. ; Siriba, D.N. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 25.2007, 6-7, p. 632-651
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