Market-sensing capabilities, profitability within stagnant industries and crafting of customer value propositions
Jeffrey Yi-Lin Forrest, Zaiwu Gong, Edward Scott, Gerardo Eloy Soto Ruiz
| Year of publication: |
2020
|
|---|---|
| Authors: | Forrest, Jeffrey Yi-Lin ; Gong, Zaiwu ; Scott, Edward ; Soto Ruiz, Gerardo Eloy |
| Published in: |
The review of economic and business studies : REBS. - Iaşi : [Verlag nicht ermittelbar], ISSN 2068-7249, ZDB-ID 2480537-3. - Vol. 13.2020, 2, p. 53-76
|
| Subject: | customer relation | market invitation | market knowledge | market-level growth | Nash equilibrium | profit portfolio | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Rentabilität | Profitability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012631654