Market share constraints and the loss function in choice-based conjoint analysis
Timothy J. Gilbride; Peter J. Lenk; Jeff D. Brazell
| Year of publication: |
2008
|
|---|---|
| Authors: | Gilbride, Timothy J. ; Lenk, Peter J. ; Brazell, Jeff D. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 6, p. 995-1011
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Marktanteil | Market share | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003791778