Market share predictions : a new model with rating-based conjoint analysis
Hervé Guyon; Jean-François Petiot
| Year of publication: |
2011
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|---|---|
| Authors: | Guyon, Hervé ; Petiot, Jean-François |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 53.2011, 6, p. 831-857
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| Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Marktforschung | Market research | Marktanteil | Market share | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010217550