Market share response to advertising : an example of theory testing
Dan Horsky
| Year of publication: |
1977
|
|---|---|
| Authors: | Horsky, Dan |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 14.1977, 1, p. 10-21
|
| Subject: | Absatzzone | Vereinigte Staaten | Tabakmarkt |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002968190