Market signaling by multinational firms : an international comparison
Year of publication: |
2002
|
---|---|
Authors: | Milewicz, John ; Herbig, Paul A. ; Day, Ken |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 12.2002, 2, p. 55-70
|
Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Signalling | Vergleich | Comparison | Welt | World |
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