Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
| Year of publication: |
2002
|
|---|---|
| Authors: | Wright, Malcolm ; Sharp, Anne ; Sharp, Byron |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 19.2002, 1, p. 81-90
|