Market Uncertainty and Dynamic New Product Launch Strategies: A System Dynamics Model
| Year of publication: |
2011
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|---|---|
| Authors: | Cui, A S ; Zhao, M ; Ravichandran, T |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 1604387. - Vol. 58.2011, 3, p. 530-551
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