Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts
Year of publication: |
2021
|
---|---|
Authors: | Slater, Stephanie ; Demangeot, Catherine |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 702-715
|
Subject: | Neo-institutional theory | Acculturation theory | Multicultural marketplaces | Modest fashion | Context | Institutional work | Mode | Fashion | Institutionenökonomik | Institutional economics | Interkulturelles Management | Cross-cultural management | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Diversity Management | Diversity management | Soziale Integration | Social integration | Neue Institutionenökonomik | New institutional economics | Kulturelle Identität | Cultural identity | Interkulturelle Beziehungen | Cross-cultural relations |
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