Marketing : a critical introduction
Chris Hackley
| Year of publication: |
2009
|
|---|---|
| Authors: | Hackley, Christopher E. |
| Publisher: |
Los Angeles [u.a.] : SAGE |
| Subject: | Marketingtheorie | Marketing theory | Marketing | Einführung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 186 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references (p. 166-180) and index |
| ISBN: | 1-4129-1149-4 ; 1-4129-1148-6 ; 978-1-4129-1149-8 ; 978-1-4129-1148-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003772683