Marketing a memory of the world : Magna Carta and the experiential servicescape
Year of publication: |
2012
|
---|---|
Authors: | Ardley, Barry ; Taylor, Nick ; McLintock, Emily ; Martin, Frankii ; Leonard, Gavin |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 6, p. 653-665
|
Subject: | Magna Charta | Kulturgüter | Cultural heritage | Museum | Marketingmanagement | Marketing management | Experiment | Großbritannien | United Kingdom |
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