Marketing across cultures
Jean-Claude Usunier
| Year of publication: |
2000 ; 3. ed.
|
|---|---|
| Authors: | Usunier, Jean-Claude |
| Publisher: |
Harlow [u.a.] : Prentice Hall |
| Subject: | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management | Welt | World | Exportmarketing | Multinationales Unternehmen | Betriebssoziologie | Kulturkontakt |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 627 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-13-010668-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001364720