Marketing actions that influence estimates of others also shape identity
Katherine A. Burson; Andrew D. Gershoff
| Year of publication: |
2015
|
|---|---|
| Authors: | Burson, Katherine A. ; Gershoff, Andrew D. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 3, p. 495-503
|
| Subject: | Availability | Identity | Distribution estimates | Social identity | Relative standing | Persönlichkeitspsychologie | Personality psychology | Soziale Gruppe | Social group | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011344181