Marketing : an introduction
Philip Kotler ; Gary Armstrong
| Year of publication: |
1997 ; 4. ed.
|
|---|---|
| Authors: | Kotler, Philip ; Armstrong, Gary |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-252710-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004335909