Marketing analytics : a machine learning approach
edited by A. Mansurali (PhD), P. Mary Jeyanthi (PhD)
| Year of publication: |
2023 ; First edition
|
|---|---|
| Other Persons: | Mansurali, A. (ed.) ; Jeyanthi, P. Mary (ed.) |
| Publisher: |
Palm Bay, FL : Apple Academic Press |
| Subject: | Künstliche Intelligenz | Artificial intelligence | Marketing | Marketingmanagement | Marketing management | Big Data | Big data |
| Extent: | 1 Online-Ressource (xvi, 350 Seiten) Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-003-30063-2 ; 978-1-77491-088-7 ; 978-1-77491-089-4 |
| Other identifiers: | 10.1201/9781003300632 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014493616