Marketing analytics : a practitioner's guide to marketing analytics and research methods
Ashok Charan
| Year of publication: |
2015
|
|---|---|
| Authors: | Charan, Ashok |
| Publisher: |
Singapore : World Scientific |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Marketing | Verbraucherverhalten | Informationstechnik | Wandel | Datenverarbeitung | Datenanalyse |
| Extent: | XXIV, 694 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: [675]-680 |
| ISBN: | 978-981-4678-57-5 ; 978-981-4641-36-4 ; 981-4641-36-7 ; 981-4678-57-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011305846