Marketing and branding in family business : assessing the landscape and charting a path forward

Claudia Binz Astrachan, Reinhard Prügl, Joseph F. Hair, Barry J. Babin

Year of publication:	2019
Authors:	Binz Astrachan, Claudia ; Prügl, Reinhard ; Hair, Joseph F. ; Babin, Barry J.
Published in:	Journal of family business strategy. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2575822-6. - Vol. 10.2019, 1, p. 3-7
Subject:	Family business \| Marketing \| Branding \| Literature review \| Future research \| Markenführung \| Brand management \| Familienunternehmen \| Bibliometrie \| Bibliometrics

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