Marketing and entrepreneurship : an integrated view from the entrepreneur's perspective
Year of publication: |
2015
|
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Authors: | Lam, Wing ; Harker, Michael |
Published in: |
International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 33.2015, 3, p. 321-348
|
Subject: | Effectuation | enactment | entrepreneurship | marketing | longitudinal study | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs |
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