Marketing and financial management : new economy, new interfaces
David Walters; Michael Halliday
| Year of publication: |
2004
|
|---|---|
| Authors: | Walters, David |
| Other Persons: | Halliday, Michael (contributor) |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Marketing | Betriebliche Finanzwirtschaft | Managerial finance | Strategisches Management | Strategic management | New Economy | New economy |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 408 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and index 0410 |
| ISBN: | 1-4039-4097-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002106043