Marketing and Innovation : Introduction to the Concepts of Planning Processes for New Product and Services Development
| Year of publication: |
2014
|
|---|---|
| Authors: | Spais, George S. |
| Publisher: |
[S.l.] : SSRN |
| Subject: | Innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Description of contents: | Abstract [papers.ssrn.com] |
| Extent: | 1 Online-Ressource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: DIMENSIONS OF ENTREPRENEURSHIP, pp. 411-435, A.Tsamis, ed., Dionikos Publishing, 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2008 erstellt Volltext nicht verfügbar |
| Classification: | M31 - Marketing ; M13 - Entrepreneurship |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014187317