Marketing and Sales in the Metaverse : Understanding and Profiting from the Metaverse: An Introduction for Businesses

by Andreas Kohne, Ralf H. Komor

Introduction -- Basics -- Why We Are Not Yet in the Metaverse -- Why It Is Still Worth Engaging with the Metaverse Today -- Impact of the Metaverse on Sales and Marketing -- Jump-Start Guides for Businesses in the Metaverse -- Opportunities and Risks -- Information, Links, and Checklists.

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Alternative title:	Marketing und Vertrieb im Metaverse
Year of publication:	2024
Authors:	Kohne, Andreas ; Komor, Ralf H.
Publisher:	2024.: Wiesbaden : Springer Fachmedien Wiesbaden 2024.: Wiesbaden : Imprint: Springer
Subject:	Sales in the Metaverse \| Marketing in the Metaverse \| Web 3.0 \| Metasales Excellence \| Metasales Strategy \| Metamarketing Strategy \| AR/VR/XR \| Blockchain NFT \| Marketingmanagement \| Marketing management \| Virtuelle Realität \| Virtual reality \| Marketing

Extent:	1 Online-Ressource (XVII, 73 p. 3 illus., 2 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	This book is a translation of the original German edition "Marketing und Vertrieb im Metaverse" by Andreas Kohne, published by Springer Fachmedien Wiesbaden GmbH in 2024
ISBN:	978-3-658-45970-3 ; 978-3-658-45969-7 ; 978-3-658-45971-0
Other identifiers:	10.1007/978-3-658-45970-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015084815