Marketing and sales : strategic alignment and functional implementation
William M. Strahle, Rosann L. Spiro and Frank Acito
| Year of publication: |
2009
|
|---|---|
| Authors: | Strahle, William M. ; Spiro, Rosann L. ; Acito, Frank |
| Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 331-355
|
| Subject: | Lebensmittelhandel | Food trade | Verkauf | Selling | Unternehmensorganisation | Business organization | Marketingmanagement | Marketing management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836360