Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus
| Year of publication: |
1995
|
|---|---|
| Authors: | Deighton, John ; Grayson, Kent |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 21.1995, 4, p. 660-676
|