Marketing and shareholder value : sales capitalization and its estimation

Oliver Kim, Steve C. Lim, and Robert F. Lusch

Year of publication:	2008
Authors:	Kim, Oliver ; Lim, Steve C. ; Lusch, Robert F.
Published in:	MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 3, p. 73-90
Subject:	Marketing \| Kundenwert \| Customer value \| Shareholder Value \| Shareholder value \| Messung \| Measurement \| Absatz \| Sales \| Theorie \| Theory \| Empirische Methode \| Empirical method \| 1990-2006

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