Marketing and technology resource complementarity: an analysis of their interaction effect in two environmental contexts
| Year of publication: |
2005
|
|---|---|
| Authors: | Song, Michael ; Droge, Cornelia ; Hanvanich, Sangphet ; Calantone, Roger |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 1644051. - Vol. 26.2005, 3, p. 259-276
|