Marketing and the Law: When Is a Name Not a Name? Descriptive Versus Suggestive Marks
| Year of publication: |
2005
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|---|---|
| Authors: | Oswald, Lynda J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 33.2005, 1, p. 117
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