Marketing and the multinational : extending internalisation theory
Peter J. Buckley and Mark Casson
| Year of publication: |
2014
|
|---|---|
| Authors: | Buckley, Peter J. ; Casson, Mark |
| Published in: |
The multinational enterprise and the emergence of the global factory. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-137-40236-9. - 2014, p. 20-51
|
| Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Standorttheorie | Location theory | Theorie der Unternehmung | Theory of the firm |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461287