Marketing and the structuration of organizational learning
Linda D. Peters; Jule B. Gassenheimer; Wesley J. Johnston
| Year of publication: |
2009
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| Authors: | Peters, Linda D. ; Gassenheimer, Jule B. ; Johnston, Wesley J. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 9.2009, 3, p. 341-368
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870719