Marketing as a means to transformative social conflict resolution : lessons from transitioning war economies and the Colombian coffee marketing system
Year of publication: |
2016
|
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Authors: | Barrios, Andrés ; Valck, Kristine de ; Shultz, Clifford J. ; Sibai, Olivier ; Husemann, Katharina C. ; Maxwell-Smith, Matthew ; Luedicke, Marius K. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 35.2016, 2, p. 185-197
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Subject: | Colombia | peace/war economy | social conflict | systemic analysis | transformation | Kolumbien | Sozialer Konflikt | Social conflict | Systemtransformation | Economic transition | Kriegswirtschaft | War economy | Kaffeemarkt | Coffee market |
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