Marketing as a response to paradox and norms in the 1960s and 1970s
Year of publication: |
2013
|
---|---|
Authors: | Bourassa, Maureen A. ; Cunningham, Peggy H. ; Handelman, Jay M. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 5.2013, 1, p. 47-70
|
Subject: | Marketingmanagement | Marketing management | Ökonomische Ideengeschichte | History of economic thought | Soziale Norm | Social norm | USA | United States | 1960-1979 |
-
Duarte, Pedro Garcia, (2009)
-
Customary rule-following behaviour in the work of John Stuart Mill and Alfred Marshall
Zumpulakēs, Michaēl S., (2015)
-
Identity : individual and social, and a theory of a "polymorphic" but unique identity
Crespo, Ricardo E., (2020)
- More ...
-
Handelman, Jay M., (2010)
-
Marketing as a response to paradox and norms in the 1960s and 1970s
Bourassa, Maureen A., (2013)
-
Inferred respect : a critical ingredient in customer satisfaction
Ashworth, Laurence, (2020)
- More ...