Marketing at the bottom of the pyramid : service quality sensitivity of captive microfinance borrowers
Saju Jose and F. Robert Buchanan
| Year of publication: |
2013
|
|---|---|
| Authors: | Jose, Saju ; Buchanan, F. Robert |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 7, p. 573-582
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| Subject: | Microfinance | Corporate social responsibility | Bottom of the pyramid | Mikrofinanzierung | Corporate Social Responsibility | Entwicklungsländer | Developing countries | Armutsbekämpfung | Poverty reduction | Dienstleistungsqualität | Service quality | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010232014