Marketing automation innovation practices and customer retention performance : evidence from the Nigerian manufacturing SMEs
Michael Oluwaseun Olomu
| Year of publication: |
2019
|
|---|---|
| Authors: | Olomu, Michael Oluwaseun |
| Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 20.2019, 3, p. 212-228
|
| Subject: | innovation | marketing automation | manufacturing SMEs | industrial | customer retention | customer relationships | Beziehungsmarketing | Relationship marketing | KMU | SME | Innovation | Industrie | Manufacturing industries | Automatisierung | Automation | Nigeria | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Mittelständische Industrie | Manufacturing SMEs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBPM.2019.101999 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012144433