Marketing
Paul Baines and Chris Fill
| Year of publication: |
2014 ; 3. ed.
|
|---|---|
| Authors: | Baines, Paul ; Fill, Chris |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Marketing | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XXVIII, 737 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Literaturangaben Hier auch später erschienene, unveränderte Nachdrucke***Unchanged reprints that were published later are included here |
| ISBN: | 978-0-19-965953-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337782