Marketing by matrix : [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern]
McDonald & Leppard
| Alternative title: | Marketing by matrix <dt.> |
|---|---|
| Year of publication: |
1993
|
| Authors: | McDonald, Malcolm ; Leppard, John |
| Publisher: |
Wien : Wirtschaftsverl. Ueberreuter |
| Subject: | Marketing | Matrixorganisation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 222 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Amerikan. übers. |
| ISBN: | 3-901260-34-X |
| Source: |
Persistent link: https://www.econbiz.de/10004158916