Marketing capabilities: do they matter in INVs?
Andreu Blesa, María Ripollés and Diego Monferrer
| Year of publication: |
2010
|
|---|---|
| Authors: | Blesa, Andreu ; Ripollés Meliá, María ; Monferrer, Diego |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 6.2010, 1/2, p. 71-99
|
| Subject: | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003970058