Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?
Luis Carlos Padrão, Tales Andreassi and Luiz Artur Ledur Brito
| Year of publication: |
2019
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|---|---|
| Authors: | Padrão, Luis Carlos ; Andreassi, Tales ; Brito, Luiz Artur Ledur |
| Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 23.2019, 3, p. 281-300
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| Subject: | product development | new product development | NPD | new technology-based firms | NTBFs | incubator | entrepreneurship | Produktentwicklung | New product development | Unternehmensgründung | Business start-up | Hochtechnologie | High technology | Innovation | Innovationsmanagement | Innovation management | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104756