Marketing challenges : a personal history
Year of publication: |
2014
|
---|---|
Authors: | Firat, A. Fuat |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 6.2014, 3, p. 414-429
|
Subject: | Marketing history | Evolution of marketing | History of marketing thought | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory |
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