Marketing channel relationships in China : a review and integration with an institution-based perspective
Flora Fang Jia; Jeff Jianfeng Wang
| Year of publication: |
2013
|
|---|---|
| Authors: | Jia, Flora Fang ; Wang, Jeff Jianfeng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 12, p. 2545-2551
|
| Subject: | Institutional environment | Chinese markets | Guanxi | Trust | Marketing channel | China | Vertriebsweg | Distribution channel | Soziales Netzwerk | Social network | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Institutionenökonomik | Institutional economics | Marketing | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233144