Marketing communication in hypermedia computer-mediated environments vs the paradigm of a network society
Jan W. Wiktor
| Year of publication: |
2016
|
|---|---|
| Authors: | Wiktor, Jan W. |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 17.2016, 3, p. 287-298
|
| Subject: | marketing communication | online communication | network and communication society | com-sumer | hypermedia computer-mediated environment | Kommunikation | Communication | Marketingmanagement | Marketing management | Social Web | Social web | Internet | Soziales Netzwerk | Social network | Netzwerk | Network | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687273